Ivy Liu U.S. President Donald Trump is counting on his new tariffs to prop up products that are “Made in America.” In the U.S., the term is linked with patriotism and pride, serving as a counter to “Made in China” and other offshore manufacturing. In reality, though, many products that say they are “Made in America” aren’t fully made in the U.S. in the way consumers might expect. Shoppers today have likely seen the words “Made in U.S.A.” included on clothing tags or stamped on the underside...

Nailboo, an at-home manicure kit brand, is polishing its wholesale strategy as it looks beyond direct-to-consumer. Nailboo is nearly tripling its presence in Walmart locations nationwide this week. The brand — which makes products including dip powders, gel polishes and LED lamps — will now stock its dip powder starter kits in 2,200 Walmart stores, up from 900. Nailboo’s Walmart expansion aligns with its overall ambitions beyond DTC. When Nailboo launched in 2018, it sold its products via its...

Home heating and air conditioning products are getting the DTC treatment. Take Quilt, an all-electric heating pump company. After working in Silicon Valley, Quilt’s co-founder Paul Lambert was eager to refocus his energy — literally. As someone whose family had worked in the fossil fuel industry, Lambert felt a responsibility to find ways to make heating and cooling more efficient, he told Modern Retail. After learning that HVAC systems are responsible for more than 50% of the energy consumed...