This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay ahead When Amazon killed its TikTok-style feed, Inspire, last month, most advertisers were unsurprised. In their eyes, it just didn’t seem to have gained any real interest. “It never really felt like it had enough traction, in terms of scale, to invest more than an initial test for many brands,” said Joe O’Connor, senior...

For creators, YouTube is still the top platform for making money. No surprise there. It’s had a head start, fine-tuning its monetization model while others scramble to keep up. And with U.S. creators expected to rake in over $15 billion from social media alone this year, according to eMarketer, the stakes have never been higher. For platforms, courting creators isn’t just a strategy, its table stakes. And more often than not, the winning move comes down to cold, hard cash. “If you asked 10...

Amazon just raised the walls of its walled garden. Last week, the company finally pulled back the curtain on its long-awaited Alexa overhaul, a chattier, more personalized and supposedly more useful version of its voice assistant. Generative AI powers this new version, called Alexa+, which is available beyond just Echo devices, spreading across car infotainment systems, connected TVs and anything else running Alexa. This is Amazon’s latest attempt to deliver on the grand vision it pitched a...

The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term. While no one can predict the final shape of this realignment, one thing is certain: it’s headed for an era of even deeper polarization and fragmentation among social media companies. Just look at the numbers from the days around the election. Polarization surged, with the likes of Elon Musk’s X and Trump’s own Truth Social on one side, while the likes of Bluesky and...

This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+ to help you stay ahead With these stats, X aims to make headway toward positioning itself as a video-first experience in the eyes of marketers. The hope is that upcoming updates will go even further toward solidifying that. So far, X has already launched video spaces on iOS and audio video calls, while an X CTV app and an X video tab are...