Big Advertisers Embrace Blockchain to Root Out Digital Spending Waste12 Jul 2018—The Wall Street Journal
Blockchain technology has made inroads in industries from logistics to health care. Now, it’s gaining traction with marketers, who see it as a potential answer to the pitfalls of online advertising.
Anheuser-Busch InBev , BUD -0.80% AT&T Inc., Kellogg Co. K -0.44% , Bayer AG BAYRY -2.88% and Nestle SA NSRGY -0.47% are among advertisers that are starting to use the nascent technology to figure out whether their ads are viewed by real people, not computer-generated bots, and how much of their...