LM

Luke Martin

Experienced journalist and content creator with a background in research, writing, and digital
content creation across multiple industries.

As a Reporter at GlobalData Plc I worked with a team of experienced journalists, editors and analysts to produce high-quality content for GlobalData's platforms and clients. I conducted interviews, research, and analysis on various topics and trends, and I used editing skills to enhance the clarity, accuracy, and appeal of my articles.

I graduated with a BA in History from the University of Manchester, where I developed strong research, writing, and critical thinking skills. I also have a keen interest in sport, current affairs, politics, and culture, and I enjoy exploring different perspectives and narratives.

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  • Skift
    11 articles

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  • —Skift
  • Two Brands, One Roof: Why Dual-Brand Hotels Are on the Rise
    17 Jun—Skift
    Dual-brand hotels reflect the hotel industry's new priorities: leaner costs to build and appealing to different types of guests. Hotel developers are increasingly pairing two brands in a single building to tame construction costs, creating a model that promises high returns partly by being less dependent on any one type of traveler. This approach, known as dual-brand hotels, allows developers to share expensive infrastructure like pools, gyms, and elevators. "In today’s development...
  • Hotels Shrug Off Airbnb's Push Into Experiences – But They Still Need to Compete
    11 Jun—Skift
    Skift Take Airbnb’s relaunch of its Experiences platform and new offering of hotel-style à la carte services might pressure hoteliers. But so far, many hotel execs seem unfazed. Share Airbnb's entry into selling experiences and hotel-style services is drawing a muted response from some hospitality industry leaders. A few have minimized the threat, though some analysts warn that hotel companies risk falling behind in the race to capture lucrative ancillary revenue. Airbnb aims to offer a...
  • Uncertainty Clouds Outlook for Boutique Hotels After Strong 2024
    14 Apr—Skift
    Skift Take U.S. boutique hotels showed strong financial results in 2024 but face a softening in demand in 2025 due to economic uncertainty. Share Boutique hotels in the U.S. demonstrated financial strength last year, particularly in the luxury segment. But ongoing economic uncertainty threaten to derail that progress. For the week ending April 13, revenue was down 4% year-over-year and nights booked were down 3% at about 180 boutique hotels using reservation software from GuestCentric. For...
  • —Skift

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