LM

Luke Martin

Experienced journalist and content creator with a background in research, writing, and digital
content creation across multiple industries.

As a Reporter at GlobalData Plc I worked with a team of experienced journalists, editors and analysts to produce high-quality content for GlobalData's platforms and clients. I conducted interviews, research, and analysis on various topics and trends, and I used editing skills to enhance the clarity, accuracy, and appeal of my articles.

I graduated with a BA in History from the University of Manchester, where I developed strong research, writing, and critical thinking skills. I also have a keen interest in sport, current affairs, politics, and culture, and I enjoy exploring different perspectives and narratives.

Publications

  • Skift
    1 article

Writes Most On

HotelsLuxuryHotelDigitalMarketingHospitalityTourismDestinationMarketingLuxuryHotelsMarketingHotelTravelThailandCulturalExperiencesTravelIndustryBrandEngagementTravelTrends
  • The White Lotus Effect: Continued Boost for Thai Luxury Hotels
    19 Mar—Skift
    Skift Take The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground. Thailand's luxury hotels are still experiencing a surge in interest from HBO's The White Lotus. Minor International revealed a 104% year-over-year increase in website traffic for the three Anantara properties that served as filming locations: Anantara Lawana Koh Samui...

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