MK

Marcy Kreiter

Marcella Kreiter is eager to use her creative skills as an experienced content provider, writer, editor, trainer and manager, adept at ferreting out the key elements of a story for a targeted or general audience.

Her experience in news production gives her a unique perspective on what makes a story. She can lay it down quickly and accurately, protecting a company's brand.

She has excellent interviewing and management skills, treating people as adults. Staffers often told her she was the only reason they stayed with the company.

Over the years, she has written on a variety of topics, ranging from domestic politics, to geopolitics to healthcare, as well as humorous topics and life as a working mom, mostly in the Chicago area.

Publications

  • The Food Institute
    89 articles
  • LendingTree
  • Knowlege@Wharton
  • The Focus
  • Magnify Money
  • Postindustrial

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  • —The Food Institute
  • Death of the Doggie Bag: Why Restaurant Leftovers Are Being Left Behind
    4 Apr—The Food Institute
    People love eating out, but a funny thing has happened to those too-big-to-finish portions that have become de rigeur at restaurants: The leftovers, more and more, are staying on the table. Experts told The Food Institute the venerable doggie bag is becoming a thing of the past, especially in New York, a victim, in part, of the ease with which a fresh meal can be ordered online and delivered, despite complaints about the economy. Darin Detwiler, a professor at Northeastern University, said...
  • Retail Media Networks: The New Power Players in Digital Advertising
    26 Mar—The Food Institute
    Retail media spending is expected to more than double by 2028, with a significant portion expected to go to retail media networks, scrambling the way marketers and agencies broker their ad buys, Digiday reported. A report from eMarketer estimates omniretail spending will grow from $54.9 billion in 2025 to $129.9 billion in 2028. “As RMNs evolve into comprehensive media companies, we’re witnessing a fundamental shift in how deals are structured and budgets are allocated,” Paul Brenner, an...
  • Big Food, Big Trouble: Small Brands Steal Share Amid Inflation
    10 Mar—The Food Institute
    Consumers, battered by inflation and resulting higher prices at the grocery store, are fighting back, ditching time-honored brands from major food companies for lesser-known, less expensive, sometimes regional brands, Reuters reported. But experts told The Food Institute other factors are at play. Consumers, especially younger consumers, are looking for brands with a compelling story, lured by a grassroots buzz only social media can achieve. “This isn’t a fleeting trend: It’s a structural...
  • Threatened Mexico Tariffs Have CPG Manufacturers Scrambling
    13 Mar—The Food Institute
    President Trump’s on-again, off-again pronouncements on tariffs on goods from Mexico have food and beverage manufacturers scrambling, but the lack of certainty makes it difficult to plan a response, experts told The Food Institute. Tariffs on goods from Canada and Mexico had been set to take effect March 4, but Trump paused most and said instead he would be concentrating on reciprocal tariffs starting April 2, rather than a blanket 25% on everything, to better comply with the...

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