One of the first obstacles you’ll face when moving to the cloud is the bewildering array of licensing options available. While working your way through the legal and financial terms can be painful, it can also help you select the right vendor and save your small business a lot of money. To give yourself a head start on understanding cloud licensing, use this introductory guide to learn how software licensing, and Cloud licensing in particular, works. The Perpetual License Back in the day,...

After hearing how the Cloud can make your small business more productive, and even contribute to your bottom line, you’ve decided it’s time to take action.. First off, congratulations! Whether you offer products or services, moving your small business operations to the Cloud can be a game-changer, offering capabilities and benefits that will help you succeed. Unfortunately, moving to the Cloud can be a long and frustrating process. Change is hard, especially if you don’t know what to expect...

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from the Email Marketing & Marketing Automation Excellence 2017 Report: Top Benefits of Email Marketing The chart illustrates the seven top benefits of email marketing (ignoring “Other”), each of which is a worthy goal depending on what your small...

By now, it’s likely you’ve heard that using Cloud services is a cheaper option than setting-up and maintaining your own on-premises data center. One of the reasons behind this claim is the fact that your Cloud service provider spreads the costs of their own data center operations across many clients. That’s a much less expensive option than paying the full cost of your own. But how specifically is the Cloud cheaper? In what ways does it enable you to cut costs without sacrificing features and...

Washington, D.C. (May 16, 2017) — The Economist Group’s CQ Roll Call has named veteran Washington journalist Chris Frates Executive Analyst for Enlighten, a new product suite designed specifically for senior executives. In a Washington where President Trump wants to rewrite the rules governing huge swaths of the nation’s economy — reforming everything from healthcare, to taxes, to the Internet — Frates will use his strong network and deep Washington experience to help clients understand how...