Micah is a 20-year authority in the automotive and outdoor lifestyle industry. He has a focused specialty in aftermarket vehicle accessories, performance upgrades, off-road vehicles, powersports, work trucks, and overlanding. Micah brings with him extensive experience founded on brand management, product launches, producing events, and content creation.

Professionally skilled in all things creative, Micah is passionate about faith, freedom, and anything powered by adventure. He volunteers for the Ride Safe Foundation helping to educate individuals on proper rider safety. As a local and native to Southern California, you can find him blasting trails in his long travel 4x4 Ford Ranger PreRunner or carving mountain roads in his 200,000-mile BMW 335.