As we talk about monetization in 2020, only one thing is clear: The video-on-demand (VOD) and live linear market has room for every business model, from pure subscription to ad-supported to a combination of the two. Here's an insider summary of what experts are predicting for the coming year. The number of streaming services is only getting more overhwelming. Last year, new services like Disney+ and Apple TV+ joined incumbents such as Netflix, Amazon Prime, and Hulu. 2020 will bring NBCU's...

"You want to make sure content is coming from the person that it says it is, and you want to make sure it's not been tampered with," says Peterka. "If I am The Wall Street Journal, and I want to make sure I'm not publishing any fake news or fake videos, I may ask the sources to provide some proof of authenticity." This scenario could be an important part of content acquisition for publishers going forward. "You may need to actually sign that video and prove that it was you. It still doesn't...