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Paige Cerulli

Through content marketing and copywriting, I help connect businesses with customers, build customer trust, and drive sales.

My clients and publications include USA Today, TIME Stamped Shopping, Real Homes, Consumer Coverage, Business Insider, Popular Science, INSIDER, Tom's Guide, Chewy, Omaha Outdoors, Orvis, Duluth Trading Post, GoodRx, I Advance Senior Care, Guidance Residential, Capstone Financial, Sports Illustrated, Lemonade Insurance, FinImpact, Medicare FAQ, American Veterinarian, The Plaid Horse, Northeast Equestrian Life Magazine, and more.

My services include blog writing, website copy, product descriptions, whitepapers, thought leadership pieces, advertorials, ghostwritten articles, and more. I also have extensive experience with testing products and writing buying guides and commerce content. I have a thorough understanding of SEO best practices, as well as experience using tools like Clearscope.

With my unique set of skills and experience, I provide:
• Content tailored to your audience - I can adopt your company's existing tone and know how to find and use your audience's pain points
• Marketing expertise - I put tried and true copywriting techniques to work to drive sales and convert leads
• A partner in building your business - I can take on major tasks, like creating content calendars and managing your content strategy, but I'm also happy to write up a month's worth of blogs after you hand me the titles and keywords. You can be involved as much - or as little - as you'd like.

  • Plainfield, Massachusetts

Covers

Publications

  • iAdvance Senior Care
    61 articles
  • GOBankingRates
    36 articles
  • I Advance Senior Care
    21 articles
  • Insider
    15 articles
  • wideopenpets.com
    13 articles
  • TIME Stamped
    11 articles
  • TIME Stamped (by Time Magazine)
    9 articles

Writes Most On

SeniorCareFinancialPlanningElderCareAmazonStarDisclosureHealthCareMemoryCareHealthcareProfessionalsBusinessInsiderFinanceDogCatCaregiversFinancialAdvisorPersonalFinanceCaregivingDementiaCareCompactSpaceSeniorLivingAlzheimersCareSeniorCareCommunitiesBarnInvestmentLightweightVeterinarianFinancialLiteracyVeterinariansRiskManagementFinancialAdvisorsSleepWarrantyWealthManagementPlasticPatientCarePublicHealthInvestingEnergyTheHomeDepotLongtermCareBudgetingPoaceaePetSafetyHomeImprovementInsuranceRealEstateAtmosphereOfEarthResidentSafetyTextileAssistedLiving
  • How to Develop a Powerful Fundraising Message for Your Senior Care Organization
    2 Apr—iAdvance Senior Care
    For nonprofit senior care communities, fundraising is an important lifeline that helps support everything from the community’s overall operations to the services it’s able to provide. When it comes to effective fundraising, the importance of taking the time to develop a powerful message can’t be underestimated. Since the fundraising message will be integrated throughout the community’s platforms, getting it right can make the community’s fundraising and communications much more effective. The...
  • —iAdvance Senior Care
  • How Senior Care Communities Can Save Money and Optimize Resources with AI
    10 Apr—I Advance Senior Care
    Artificial intelligence is increasingly recognized for its many advantages in senior care communities—from boosting resident safety to improving staff productivity. While adopting AI often involves a significant upfront investment, it can also lead to substantial cost savings and more efficient use of resources in the long run. AI is particularly valuable for optimizing resources and staffing. It can help address staffing shortages and high caregiver workloads, which are ongoing challenges...
  • What To Do With Your Money If Trump Changes the FDIC
    29 Mar—GOBankingRates
    WILL OLIVER / EPA-EFE / Shutterstock.com The Federal Deposit Insurance Corporation (FDIC), which protects insured bank deposits, may be facing changes. According to CNN, in late 2024, then-President-elect Donald Trump’s allies were talking about potentially dismantling the FDIC and putting the U.S. Treasury in charge of deposit insurance. NPR reported that Project 2025 called for merging the FDIC and other banking regulators, and in the wake of Trump’s widespread federal employee firings,...
  • 4 Brilliant Ways To Save Money on Eggs
    11 Mar—GOBankingRates
    Natalia Rusanova / iStock.com Commitment to Our Readers When you do your grocery shopping be prepared for growing sticker shock when you get to the egg cooler. According to the February 2025 Consumer Price Index, the price of eggs increased by 15.2% over the single month, alone. Fortunately, you can save money on eggs and keep your grocery bill down in several ways. Compare Prices Before you shop, take some time to compare prices. Apps like Instacart and Flipp make it easy to compare deals...

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