71.1% of professionals in our State of Link-Building report believe ranking through content alone—without link building—is possible. However, a study by Internet Marketing Ninjas found that 95% of websites ranking in the top 10 for commercial keywords had at least 1000 backlinks. And, despite Google’s claims, a Google API leak earlier this year confirmed that links remain a key ranking factor. So, where’s the truth? Is successful SEO possible without backlinks? In this article, I’ll talk you...

Directory link-building is one of the oldest SEO and most popular strategies. As we're heading into 2025, you may wonder: is it still effective? In this article, we'll dive into this question, exploring the pros and cons of directory links and how you can use them to enhance your SEO results. First, let’s cover a few basics to set the stage. What is Directory Link Building? Directory link building involves listing a business in online directories. Here's an example of a listing in Yell,...