How ‘Barbie’s’ marketing team at Warner Brothers ensured a guaranteed box office success. Exploring the ‘Barbie’ movie: There is no denying the sheer power of ‘Barbie’, from the original dolls and fashion history, has an iconography that ensures nostalgia and success amongst its loyal audiences. ‘Barbie’ was released on the 21st of July; the highly anticipated film, directed by Greta Gerwig and starring Margot Robbie, is on track to surpass $155 million in box office sales worldwide. Despite...