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Robyn Metcalfe
The Wall Street Journal
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- The Life Story of Your Supermarket Chicken: Food Tracking Goes High-Tech21 Feb 2019—The Wall Street JournalSoon, diners like Peter and Nance could learn about their chicken’s life story, living conditions and route to the supermarket using GoGo Chicken, a poultry monitoring technology developed by ZhongAn Technology, a subsidiary of the Chinese online insurer ZhongAn Online. Each chicken wears a tracking device on its foot, which automatically uploads its real-time movements through the supply chain to a digital ledger, or blockchain. Sensors monitor temperature, humidity and other aspects of the...
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