Create Your First Campaign with Realize Get Started Table of Contents What Is a Blog? Which Type of Marketer Would Most Benefit From Blogging? Blog Formats 4 Benefits of Blogging How To Create Effective Blog Content Blog Optimization for SEO Key Takeaways Frequently Asked Questions (FAQs) Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership and interact with their customers. With the right approach, you can build a valuable resource for people to...

Create Your First Campaign with Realize Get Started For marketers, cookies are more than a tasty snack. They’ve long been a way to gather information on consumers: With the right technology in place, marketers using tracking cookies can monitor how users are interacting with their site and other sites across the web, then deliver targeted ads. But, in recent years, cookies have undergone intense scrutiny. Privacy restrictions are making it tougher than ever to monitor user behavior, and...

Is your business a revolving door of customers, with people breezing in and out, never to be seen again? Or maybe you’re convinced your customer retention is high, with most consumers becoming brand loyalists after only one purchase? Thanks to modern tech tools, businesses can track exactly how fast consumers are coming and going. Churn rate is a metric that lets you monitor customer turnover so that you can identify ways to improve it. But how do you measure churn rate, and what can you do...

Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or scrolling their social media feeds. For businesses, that means finding ways to stand out, without wasting limited ad dollars. By tracking ad spend, brands can advertise more intentionally and boost returns. In this article, I’ll break down what ad spend is and how to strategically manage it. What Is Ad Spend? Ad spend, short for advertising spend, refers to the amount of money a...