Some of the links in this post are from our sponsors. We provide you with accurate, reliable information. Learn more about how we make money and select our advertising partners. Technology powers nearly everything businesses do these days, and that includes hiring and recruitment. Applicant tracking systems can help companies streamline job searches, automatically filtering out resumes from candidates who aren’t a good fit. But as with any technology, these solutions aren’t perfect. Some job...

Create Your First Campaign with Realize Get Started When someone visits your website, what’s the likelihood that visit will turn into a sale? The answer hinges heavily on your marketing efforts, and how effectively you’re able to target high-intent users with digital advertising. High-intent users are those coveted customers who drop in with plans to take action, so let’s take a look at how to track down those consumers and bring them over to your website. What Is a High-Intent User? A...

Create Your First Campaign with Realize Get Started Privacy is a top concern in 2025, as consumers become ever more aware of how marketers track their online behavior. Although Google dropped its cookie deprecation plans, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) remain in place. Marketers are increasingly seeing the need to shift to first-party tracking for gathering actionable data on their customers, but what is the difference between a...

Create Your First Campaign with Realize Get Started Marketers have long talked about the “rule of seven,” which states that it takes seven touches for a customer to finally make a decision. That thinking is more relevant than ever, as consumers are bombarded all day, every day, with marketing messages. Luckily, technology has made it easier than ever to remarket to consumers who’ve already seen your brand messaging. Through retargeting, you can identify those customers and aim your ads their...

Create Your First Campaign with Taboola Get Started Small- and medium-sized businesses (SMBs) have more options than ever when it comes to reaching potential customers. As the top social media platform, Facebook remains one of the best ways to reach consumers. However, organic reach has become challenging in recent years as Facebook has shifted to more of a pay-to-play model. However, as far as awareness and consideration stages go for your ideal targeted consumer, Facebook is one of the most...