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Stephanie Overby
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- cio.com1 article
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- Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy28 Sep 2014—cio.comProgressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy. The Project: Deploy open-source data analytics software to measure the effectiveness of online display advertising at Progressive Insurance. The Business Case: Automobile insurer Progressive is known as a leader in analyzing data to price its policies, but last year the $17 billion company decided to apply analytics technology to find the most...