Create Your First Campaign with Taboola Get Started Take a minute and ask yourself this question: When was the last time you intentionally clicked on a Google Ad? And did that click lead to a sign-up, purchase, or other action a marketer would care about? For many people, the only interaction they have with Google Ads is clicking them accidentally as they seek out other content, which inevitably leads to a bounce. To be fair, advertising via Google search ads was once an immensely powerful...

Create Your First Campaign with Taboola Get Started Starting in 1967, TV station WNEW-TV, of New York City, began using the phrase, “It’s 10 o’clock. Do you know where your children are?” The PSA initiative was in response to rising crime in the city, and while it may now seem anachronistic — and indeed the line is often parodied — the message was a good one. With slight tweaking, it’s also one that modern advertisers could take to heart. That tweak would be: “At any given second of any day,...

Create Your First Campaign with Taboola Get Started Even if social media isn’t your favorite thing on Earth, when you run a small business — or manage marketing for a nonprofit, promote a band, or are generally trying to raise awareness for any brand, product, or purpose — then social media content creation is simply a must. It’s not just that well-curated social media content helps to drive viewers, engagement, and potentially capital: These days, the absence of social media can seem like a...

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