Credit: Purdue University Cayla Woten thought about postponing college this fall, due to the high cost of higher education and the scary headlines about the pandemic. But Purdue University’s ambitious recruitment strategy — including a freeze in tuition as well as room and board that has enabled 60% of students to graduate debt-free, along with an emphasis on strict safety measures around COVID-19 — helped persuade her to take the plunge.

Marketing News & Strategy The brand celebrates the 30th anniversary of ‘O Tannenpalm’ with some new twists

Credit: Kobi Wolf/Bloomberg Dolly Parton might just save us all. That’s the view of Dr. Alex Jahangir, an orthopedic surgeon and a director at Vanderbilt University Medical Center, which was instrumental in developing Moderna’s much-publicized coronavirus vaccine and AstraZeneca’s emergent therapy. With the vaccines now being rolled out comes the immense challenge of educating the public and persuading Americans that, despite all the misinformation and skepticism out there, the vaccines are...

Credit: David Paul Morris/Bloomberg Andrea Palmer has an intimate understanding of the shortage of COVID-19 vaccines. Her 90-year-old grandmother, who lives in an independent-living facility, was recently told it wouldn’t be a problem for her to get an appointment for her first dose—in May. She might be one of the lucky ones. Palmer has friends whose elderly family members have been informed they won’t get their shots until June.

Credit: Andrew Harrer/Bloomberg Concert tours and music festivals will stay sidelined for months to come because of COVID-19—which continues to create a dearth of sponsorship opportunities for marketers that have spent the last year scrambling for ways to keep their brands front and center with consumers of entertainment. IEG projects that, as the pandemic drags on, it has caused a $14 billion loss in entertainment and sports sponsorship deals, affecting 120,000 sponsor agreements and 5,000...