Today, your restaurant’s social media presence is more than just a marketing tool; it can also serve as a community hub. A strong social media strategy can turn casual customers into loyal advocates, driving both brand awareness and foot traffic. Here’s how you can use social media to cultivate lasting relationships and grow a loyal customer base. Start With Authentic Storytelling At the heart of any community is connection, and the best way to spark that connection is through storytelling....

Growing a Franchise Attracting the right franchisees starts with defining your ideal candidate, delivering consistent messaging and leveraging franchisee validation to build trust and alignment. Staff Writer 8:00 AM • 04/04/25 Table of Contents Define What Makes an Ideal Franchisee — and Stick to It Market With Intention and Precision Use Data and Feedback to Strengthen the Sales Process Prioritize Franchisee Validation Avoid Common Mistakes Finding the right owners is more important than...

Table of Contents The Easiest Home Service Franchises To Start and Scale Key Factors To Consider Before Investing The Role of Franchisor Support Common Challenges First-Time Owners Face With lower startup costs, steady demand and proven business models, home service franchises provide a structured path to success, especially for first-time owners. “Home service franchises are appealing to first-time owners for several reasons,” said Adam Biedenbender, vice president of franchise business...