As a senior leader at ADT, Aaron is a results-oriented and customer-focused product management and product planning leader. He leads ADT’s Product Management organization to drive business value and meet organizational goals through product differentiation, revenue generation, enhancing CX, improving customer attrition and optimizing costs. He also oversees the 2–5-year consolidated product and technology roadmaps across the enterprise, supporting the development of new products, programs, technologies, and partnerships throughout the customer lifecycle.