Aaron Painter is the CEO of Nametag Inc, the company who invented "Sign in with ID" as a more secure alternative to passwords. After watching too many friends and family members fall victim to identity theft and online fraud, Aaron assembled a team of security experts to build the next generation of online account protection. Nametag has a mission to bring authenticity to the internet and enable people to build more trusted relationships. They believe security should be centered around you, the user, and that your identity - like your privacy - is a valuable asset worth protecting. Having lived and worked in six countries across four continents, Aaron exemplifies a new generation of global leaders. In his 2017 best-selling book, LOYAL, he describes his key to leadership: fostering a culture of listening. Through codifying and implementing a business framework of listening, Aaron has built success across the world.
It’s difficult to verify a person’s identity online and over the phone, but interrogating your customers isn’t the answer. The customer service experience has a direct impact on your customer satisfaction, loyalty, and how likely they are to recommend your brand to others. Yet, security questions don’t prove account ownership — or create positive customer experiences.14 July 2022