Adalberto Flores is the Co-Founder and CEO of Kueski, the fastest growing digital financial services platform in LATAM. Adalberto’s mission is to simplify people’s financial lives through innovation.
The platform consists of three products: a Buy-Now-Pay-Later product (Kueski Pay); online loans (Kueski Cash), and paycheck advances (Kueski Up).
Kueski Pay has become the star product for the company with 100X YoY growth, with new businesses joining every 3 hours and offering the best rates on the market.
This situation is a prevailing issue in Mexico, and Mexico has the fifth highest rate of unbanked citizens globally. Almost two-thirds of people are employed in the informal economy, meaning they are paid in cash, which is never deposited into a bank account. These circumstances lead to a challenging environment where financial institutions have little to no information to determine someone’s credit repayment ability.16 January 2022