Adam Hanft | Source | Chief Executive Officer at Hanft Ideas
Adam Hanft
CEO of Hanft Ideas; brand strategy, consumer insights, special-opps marketing
• Columnist and blogger for Huffington Post, Fast Company, Salon, Wired, Mashable, Slate.
• Co-Author of "Dictionary of the Future" - the uncannily accurate book that predicted the advent of Tesla, athleisure fashion; social network analysis and internet sentiment research; combat drones; crowd-sourced new products and more.
• Member of the Board of Directors of Scotts Miracle-Gro (NYSE:SMG)
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Hanft Ideas
Chief Executive Officer
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Will Elmo scandal hurt toy sales?
Millions of dollars in Elmo toys and books will survive the scandal engulfing his puppeteer, industry pros say.
Article
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This is a kind of existential question. Does the puppet exist outside of the domain of the puppeteer? Children think so, that’s for sure. Elmo himself will be furry Teflon.
