Adrienne Morgan | Source | President & Head of Performance Marketing at Stripe Theory

Adrienne highlights that in 2025, AI will "augment human roles," embedding in decision-making and enhancing productivity. She stresses the need for leaders to become AI-enabled orchestrators, balancing data insights with creativity. Embracing AI as a strategic partner, not a threat, is crucial for innovation and customer value. "Adapt now, or risk being left behind," Adrienne advises.