Aimee is Marketing and Business Development Manager for Flourish Direct Marketing agency, based in Bristol. They help businesses to optimize, elevate and transform their approach to customer relationship marketing (CRM). Flourish are a specialist CRM marketing agency, delivering data-driven customer journeys.
There are lots of good reasons to jump headlong into digital inclusion projects throughout your company. But the bottom line is that making it easy for anyone to do business with you makes it more appealing for everyone to do business with you.
There are many adaptive technologies and tools which help people to better access the internet and email -- but marketers also have a responsibility to address accessibility, which is central to user experience and design. Improved accessibility can be achieved through adapting and implementing best practice in design and development -- especially in the realm of email marketing, website development and when considering the overall customer engagement journey.