Akash Mehta is the CEO and co-founder of Fable & Mane, an Ayurvedic-inspired hair wellness brand.
He graduated from Imperial College London in Engineering and previously worked at Burberry, Estée Lauder Companies, and Dior, where he was the youngest ever Global Digital Manager. He is also the host of the Founded Beauty podcast, a leading podcast in both beauty and business. Akash was placed on the Forbes '30 under 30' list in Media & Marketing and has been sharing his marketing expertise at some of the largest conferences and universities around the world, from TEDx and Harvard Business School to industry summits. He is also a board member and investor in LVMH’s Patou, a Global Guardian for UNICEF and co-founder of The Fable Fund, an initiative committed to wild tiger conservation with sustainable development.
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"Fable & Mane is about haircare, but we’re also empowering women, giving them tools and expertise to enjoy healthy hair, regardless of length or texture."
Everyone talks about the value of data and a hero product, but the ability to tell a memorable story and create compelling experiences across platforms and IRL that resonate with consumers is invaluable.
Nikita and Akash Mehta, the sibling founders behind Fable and Mane turned the age-old ritual of Indian hair oil massage into a new luxury wellness brand.