Alessandro Bogliari | Source | CEO at The Influencer Marketing Factory
Alessandro Bogliari
CEO & Co-Founder of The Influencer Marketing Factory
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The Influence Factor by The Influencer Marketing Factory: How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF)
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Vivian Tu, CEO & Founder of Your Rich BFF and content creator. Their conversation delves into an array of subjects, covering the hurdles of transitioning to a full-time creator, the inception of Vivian's journey, effective content formats, and essential do's and don'ts of personal finance.
Podcast
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Influencer Marketing 2025: Data-Driven Strategies and Common Pitfalls
Alessandro highlights the importance of data over vanity metrics and aligning content with brand DNA. He warns, "Avoid relying on follower counts and ignoring platform diversification." The optimization cycle and A/B testing are key for success. These insights are crucial for shaping effective influencer marketing strategies in 2025.
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Agency execs say there’s been an upswing in food influencers, although no one seems to have put numbers to it for the industry at large. The Influencer Marketing Factory co-founder and CEO Alessandro Bogliari said his team has noticed a 30% increase in client demand for food content creators since last year. At the same time, food-focused talent management agency CookIt has seen 25% company growth year over year. (Neither party disclosed further details.)
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Alessandro Bogliari, CEO and co-founder of marketing firm The Influencer Marketing Factory, said that brands have a significant opportunity to reach new audiences and go viral on the platform. “No one that I personally know goes on Amazon every day. Everyone goes on TikTok multiple times a day,” Bogliari said. “The chance to buy something on social commerce, TikTok Shop primarily, is just way higher.”
