As Co-Founder of HowGood, Alexander leads HowGood's business development initiatives, seeking out like-minded companies and organizations to partner with and am continually working to bring the information that HowGood provides to greater audiences in more meaningful ways.
In a world where raging wildfires, battering hurricanes and unexpected derechos dominate the headlines, sustainability is becoming a top concern for consumers – and one that the independent research company HowGood can help food and beverage brands meet with its new database Latis.
Often when we solve one problem, we cause two others that we are not aware of and that is because we set goals or oversimplify a process that is incredibly complex. And so, what we try to do with Latis is make people aware of the tradeoffs as well as the opportunities.