Alex Kinnier | Source | Co-founder & CEO at GetUpside

I am from the picture-book town of Doylestown, Pennsylvania. It’s a town made special by its brick-and-mortar businesses, where people congregate, find familiar faces, and enjoy a strong sense of community. After I moved to Palo Alto, California and began leading the development of Google’s large advertiser ad-serving system, it became clear to me just how inefficient these brick-and-mortar businesses had become. Doylestown was at a disadvantage. Online merchants were able to maximize the economic outcome of each transaction by personalizing, measuring, and optimizing the shopping experience, and brick-and-mortar businesses never really knew who was walking through their doors. Upside was born from the belief that communities are made stronger by more economically efficient businesses, and from Hal Varian’s economic theory that suggests simultaneously maximizing consumer purchasing power and business profitability is the way to make that happen. Today, Upside is measurably improving brick-and-mortar commerce by digitally optimizing customers’ shopping experiences. We’re growing quickly, and we’re looking to hire creative people who care about helping the people and businesses in our communities thrive. Reach out if you’re interested in joining the fun!I am from the picture-book town of Doylestown, Pennsylvania. It’s a town made special by its brick-and-mortar businesses, where people congregate, find familiar faces, and enjoy a strong sense of community. After I moved to Palo Alto, California and began leading the development of Google’s large advertiser ad-serving system, it became clear to me just how inefficient these brick-and-mortar businesses had become. Doylestown was at a disadvantage. Online merchants were able to maximize the economic outcome of each transaction by personalizing, measuring, and optimizing the shopping experience, and brick-and-mortar businesses never really knew who was walking through their doors. Upside was born from the belief that communities are made stronger by more economically efficient businesses, and from Hal Varian’s economic theory that suggests simultaneously maximizing consumer purchasing power and business profitability is the way to make that happen. Today, Upside is measurably improving brick-and-mortar commerce by digitally optimizing customers’ shopping experiences. We’re growing quickly, and we’re looking to hire creative people who care about helping the people and businesses in our communities thrive. Reach out if you’re interested in joining the fun!