Alex Neist | Source | Founder & CEO at Hostage Tape

Alex Neist is the visionary founder and CEO of Hostage Tape, the #1 selling, original mouth tape that has revolutionized the market and drastically changed how millions sleep. Under Alex’s leadership, Hostage Tape has achieved remarkable success, including an astounding 1,400% revenue growth, reaching $14 million in 2023 and projections for $40 million in 2024. The company has inspired over 200,000 customers worldwide and formed high-profile partnerships with the UFC and Joe Rogan's podcast, emphasizing the importance of quality sleep.

Before his entrepreneurial success with Hostage Tape, Alex was an Arena Football League quarterback. He later enjoyed a prosperous career in sports technology, building a seven-figure software business that provided video analysis tools for coaches and teams, which was eventually acquired. However, personal challenges, including chronic snoring that led to marital strife and divorce, prompted a significant life transformation.

The turning point in Alex's life came when he discovered the concept of mouth taping through James Nestor's best-selling book, Breath: The New Science of a Lost Art. This simple yet effective technique not only improved his sleep but also profoundly impacted his physical health and mental well-being. He lost 25 pounds, regained his energy, and reconciled with his family.

Fueled by his personal transformation, Alex founded Hostage Tape in 2022 to provide others with the same life-changing benefits he experienced. The company's rapid growth and success reflect Alex’s commitment to promoting nasal breathing and improving sleep quality.

Alex’s journey is a testament to personal resilience and the power of change. After reconnecting with his ex-wife, the couple has since gotten back together, and Alex now enjoys a fulfilling family life, sharing the benefits of mouth taping with his loved ones.