Alex Reinhard | Source | Director - Sports Partnerships at Hyperice
Alex Reinhard
Alex is the Director of Sports Partnerships at Hyperice, a company with a mission to help everyone on Earth move better, live better, and be better. He is experienced in sponsorship, marketing, strategy, activation, promotion, consulting, negotiation, and brand management.
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Hyperice
Director - Sports Partnerships
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This week's WM Phoenix Open features a 'caddie recovery zone'
At the 2024 WM Phoenix Open, caddies will be treated to a "recovery zone" to help them feel 100 percent.
Article
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Recovering more effectively has short term benefits in that it will prevent things like soreness, but also long term benefits for your body, in that you'll be able to play golf for longer. We've seen many tour players begin to utilize these tools because they've realized the benefits. Now caddies can experience that, and hopefully more golfers will, too.
