Alex Vratskides is the CEO & co-founder of Persado, an advanced AI content generation and personalization platform. Alex is an entrepreneur at heart and has expertise in developing and delivering technology-driven, client-centric business solutions, and driving profitable revenue growth. He believes in using data to drive decisions, as opposed to data being used to justify them. Prior to founding Persado, Alex was the co-founder of Upstream and served as the company’s CEO from 2004 to 2012. During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation. Early in his career, Alex worked as a management consultant at OC&C/McKenna Group (Boston, MA) as well as in the R&D department of United Airlines (Chicago, IL). Alex holds a BS in Applied Mathematics from Columbia University and a Master’s in Operations Research and Information Engineering from Cornell University.