Alexander is the Chief Executive Officer at New Standard Digital. He is a digital marketing consultant working with brands to maximize marketing ROI by improving marketing strategy, team operating procedures, and campaign execution. Alexander also designs multi-channel digital campaigns and conducts digital market research. He has worked with brands such as Olay, Gillette, Herbal Essences, Head & Shoulders, Pantene, L'Oréal, AB inBev, and Red Bull.