Alexander is CEO and co-founder at HypeAuditor. For the last two years, he has appeared twice in The Top 50 industry players list for his work in improving transparency within the influencer marketing industry.
Alex is leading the way in improving transparency within the industry and created the most advanced AI-based fraud-detection system to set the standard for making influencer marketing fair, transparent, and effective.
Formerly, he was one of the top managers at Fotostrana.ru, one of Russia's most popular social-entertainment platforms and number four dating website according to the worldwide ranking by Similarweb. Together with Leonid Zhavoronkov, he launched several dating apps for Russian and international markets.
With Influencer Marketing becoming an important part of the marketing mix, marketers are looking for more direction to help them choose who to pick and how to leverage their reach.
Benchmarks for success: How to build a powerhouse PR campaign through influencer marketing. From PR Week
B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet impactful marketing strategies. Read more here!