Alexandra Roddy | Source | Vice President, Ecosystem and Alliances, IBM Cloud at IBM

Banks' legacy systems constrain their ability to serve and grow, so many are rapidly adopting Salesforce as part of their technology strategy. Zafin Pricing for Salesforce is just the first step in bringing Zafin’s pricing approach directly to banks using the platform. Salesforce is a highly strategic ecosystem and our functionality complements its financial services to provide bankers with the information they need to help customers understand the ‘why’ behind pricing.