Alexandra Roddy

Vice President, Ecosystem and Alliances, IBM Cloud at IBM and 1 other company
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  • Banks' legacy systems constrain their ability to serve and grow, so many are rapidly adopting Salesforce as part of their technology strategy. Zafin Pricing for Salesforce is just the first step in bringing Zafin’s pricing approach directly to banks using the platform. Salesforce is a highly strategic ecosystem and our functionality complements its financial services to provide bankers with the information they need to help customers understand the ‘why’ behind pricing.

    3 January 2020
Employment
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  • IBM
    Vice President, Ecosystem and Alliances, IBM Cloud
    started Mar 2021
  • Zafin
    Executive Vice President, Marketing and Partnerships