Alexandra Zatarain

Co-Founder and VP of Brand and Marketing at Eight Sleep
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Alexandra Zatarain is co-founder and VP of Brand and Marketing at Eight Sleep, the world’s only sleep fitness company dedicated to fueling human potential through optimal sleep, and to turning the bed into a seamless health platform for improved health, performance, and longevity. She is changing the conversation around rest and recovery entirely by developing sleep fitness as a category and new movement that is improving the overall quality of the human experience. In shaping the company vision, Zatarain has established Eight Sleep as the category leader in the space and premier provider of smart mattress technology. With 84% of Eight Sleep customers reporting improved sleep, the movement continues to earn praise from the likes of Fast Company (Most Innovative Companies list), TIME (Best Inventions of the Year), Ad Week, Newsweek, Forbes and more. Additionally, the company’s recent strategic investment round (June 2021) included notable investors like SoftBank, retired MLB star Alex Rodriguez, actor/comedian Kevin Hart, founder of Cruise Kyle Vogt, Angleist founder Naval Ravikant, MLB All Stars Kris Bryant and JD Martinez and more.

In addition to her mission surrounding improved sleep, she also wants to bring underrepresented groups into Eight Sleep’s pool of talent and investors, saying that the only way to solve systemic inequality is to swim against the current status quo. She holds spots in Forbes 30 Under 30 list of young professionals making an impact in the Consumer Technology Industry (2017) and Inc.’s Female Founders 100 (2020).

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