Alfredo Rubina is the Vice President of Financial Services at SoftServe. Alfredo's mission is to enable financial technology to solve real problems, create new opportunities and add business value. As Vice President of Financial Services, he defines and builds SoftServe’s financial services domain growth and go-to-market strategy in EMEA.
SoftServe has a history of successfully delivering client value through developing win-win relationships and finding innovative solutions in a fast-changing business environment. As VP Financial Services, I will focus on helping financial institutions identify trends, master challenges, unlock opportunities and enable transformation through new digital technologies. It is my goal to help customers grow their business, increase efficiency and reduce costs, as well as to fuel SoftServe’s continuous and rapid rate of growth in EMEA.