Ali Fazal | Source | VP of Marketing at GRIN
Ali Fazal
Dedicated marketing leader with 10+ years leading global organizations ranging from 6-40. Specialize in building out Marketing, Sales Development and transactional AE programs for high velocity startups, as well as building demand gen programs from the ground up. Love people management and coaching and cultivating talent, whether that be team managers or individuals contributors.
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In this day and age, the average Olympic viewer is not loyal to a TV network or station, but they are loyal to people. Now, there are a lot more ways to engage rather than hoping your right customer is tuning into NBC at the exact right time.
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I live in New York City and cook a little, so for me the Always Pan is perfect and the brand is targeting me correctly because it works for my lifestyle. If that brand tried to target my mom, she would have been like, ‘I have 40 pans, I don’t need another one.’
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These Cookware Brands Are Capitalizing On Your Biggest Weakness On Instagram
And consumers seem to be totally OK with that. Here’s the psychology and strategy behind marketing pretty products like the Always Pan.
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Just Let TikTok Stream the Olympics Next Time
Is it going to be coming at you in 4K resolution? No, but neither was Peacock's stream, so.
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