Ali Grant launched Be Social in 2012 as one of the first agencies with a hyper focus on executing influencer outreach and collaboration. Ali recognized the power of digital creators and built a business harnessing their influence. Today, the communications group is headquartered in Downtown Los Angeles specializing in influencer, media and events for brands and digital creators.
With Ali at the helm, Be Social has been named one of Inc.’s fastest growing businesses spearheading digital-forward campaigns across influencers, events and editorial. Accolades and press include Fast Company, Inc., WWD, PRWeek The Innovation 50, Forbes, Huffington Post, Fashion Monitor, Bulldog Reporter, Daily Front Row, BW Confidential, The Holmes Report, and more.
How do you solve a problem like… standing out in a virtual pitch?
Ali Grant, chief executive officer and founder, Be Social
Four words: Zoom fatigue is real! We all feel it, so to combat it we have found the simplest path to success has been keeping our pitches short and sweet. But short doesn’t always mean easier; in fact, it rarely does – as Mark Twain once said: “If I had more time I would have written less!” It’s also important to keep things from sounding repetitive, which is why we’ve opted for photo-heavy slides. After our pitch, we’ve sent prospective clients a small gift as a token of appreciation, and of course, a follow-up reminder of our team and services.11 November 2021