Ali Miller | Source | Vice President of Product Management at Instacart
Ali Miller
Ali Miller is a Vice President of Product Management at Instacart, where she oversees the team creating and managing products for all of Instacart’s advertisers. At Instacart, Ali is tasked with creating engaging and innovative advertising solutions that align with the goals of Instacart’s unique four-sided marketplace. Ali joined Instacart in 2021 from Google, where she was focused on Google Ads and YouTube Ads, building out the product portfolio across formats, quality, advertiser experience, creatives, and more.
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Instacart
Vice President of Product Management
started Apr 2021
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Introducing New Sales Lift Metrics and A/B Testing for CPG Brands
Kellogg Company sees double-digit sales lift from Instacart Ads, as one of the first to pilot sales lift & A/B testing capabilities
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Instacart Celebrates National Nutrition Month, Serving Up More Fresh Produce With Ads
Instacart introduces new online advertising capability that enables produce brands, farms and agricultural organizations to advertise weighted items on Instacart. This includes fresh foods that consumers might find in the produce aisle, like carrots, grapes, onions, oranges, broccoli, and sweet potatoes. We’re announcing our new advertising expansion to fresh, weighted items in collaboration with the White House during a livestreamed event on Hunger, Nutrition, and Health.
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New Roots: Instacart's Latest Carrots for Retailers, Consumers
With the company's launch this month of Instacart Platform, Shoppable Recipes and Instacart Ads, Instacart is seeking to deepen its
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“At Instacart, we’re building an ads solution that not only closes the loop for advertisers but can also help users discover new products. Our ads replicate the experience of going into a store and finding something new.”
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“Our ads business creates a more affordable experience for customers, and ultimately drives increased sales for brands and retailers; it’s perfectly aligned with our company’s mission.”
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“A lot of ad platforms need to monetize an entertainment or social experience, but Instacart is selling products that can really bring joy to our users while completing their shopping baskets and generating revenue for our partners,” Ali explains. “We work to help CPGs and retailers succeed, which in turn drives our own success, too.”
