Alicia Nagel | Source | Founder of Alicia Nagel Creative at Alicia Nagel Creative
Alicia Nagel
Alicia Nagel is a brand strategist in Hawaii who has run a consultancy for over 14 years serving small businesses nationwide.
Specialties: Brand Strategy, Marketing Management, Marketing Strategy, Branding, Public Speaking, Analytics, Market Research, Creative Direction, Graphic Design, Copywriting, Ethnography
• 17+ years experience managing marketing & design projects, 14+ years in brand strategy.
• Works with executive-level staff in a range of industries to create and manage marketing plans, build foundational brand strategy, and produce cross-channel marketing campaigns backed by market research and analytics. Also creates branded content, design assets, written content, and manages or executes both print and digital asset production.
• Large brand experience such as Google Fiber, Sprint, Kia, Karcher North America; medium-sized brands such as Moonstruck Chocolate, MyChelle, Chevron Credit Union, Matura Farrington staffing, Mastro’s luxury restaurants, Lightspeed Technologies. Bucketloads of experience working with entrepreneurs, small businesses and nonprofits.
• Strong public speaking skills related to marketing and branding. Deep experience presenting strategic recommendations to clients and onboarding leadership.
• Experience working in large agency environments at Publicis & Hal Riney, DDB, and TBWA\Chiat\Day.
• Continuously improves process tools to keep projects and teams on-brand, on-budget, and creatively inspired.
• Conducts market research using both primary and secondary research methods to inform integrated creative campaigns: Google Analytics, heat mapping, A/B testing, focus groups, field observation, interviewing, surveys, workshops, analyzing data, call tracking.
• Does user journey mapping and creates user personas for target audience segments and to plan out marketing efforts that span the customer lifecycle.
• Extensive experience creating how-to guides and tools to inspire and guide the development of on-brand communications, marketing and creative across multidisciplinary teams.
• Leads instructional branding workshops and speaks on branding for organizations such as the University of Southern California (USC), Etsy, Anvil Media, Portland State University (PSU).
• Project management experience handling 4-8 clients each with 1-5 projects at a time, either as a solo producer or managing small teams of creatives.
• Adobe Creative Suite expert – Adobe Photoshop, Adobe Illustrator, Adobe InDesign.
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Alicia Nagel Creative (https://www.alicianagel.com/)
Founder of Alicia Nagel Creative
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"Branding Pupu Platter - A Taste of What Branding Has to Offer" for Flourish. Amplify. Shine! International Women's Day Conference
This introductory branding talk walks your through the branding process and gives you a little taste of how to put it to work for your business. Learn why branding is so important and what it can do for your organization. I'll show you how to follow my branding process to develop a blueprint for your brand. Much of the branding process is straightforward, and I'll go over the tricky bits in detail in the video. I will also cover how to put your brand strategy to work. Marketing that is informed by brand strategy is targeted at your prospective customers, speaks to them in their language, differentiates your company from the competition, and represents “who” your brand is in a way that feels authentic. This is a great first video to watch to get a...
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"Who Gives a Brand?" - for GRAYBOX Lunch & Learn Workshop series
Brand strategy or "branding" enables businesses to leave lasting impressions and forge meaningful connections with their customers. Senior Marketing Strategist at digital consulting firm, GRAYBOX, Alicia Nagel, goes over: -- the basics of branding -- how it can make you a more efficient and effective marketer -- walks you through the process of discovering and defining a brand strategy -- answers Q's from the audience afterward Promotional talk description: "Are you interested in increasing the ROI of your marketing efforts? Understanding your brand and communicating it effectively is a key contributor in growing sales! Join Senior Marketing Strategist, Alicia Nagel, in this talk to discover how becoming more aware of your company’s brand can help you build strong relationships with customers. Attendees will leave with tactics to gain a better understanding of their users, brand personality, brand “touch-points”, and how using brand strategy can increase the effectiveness of marketing efforts."...
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DIY Branding Workshop - Branding 101 - "Who Gives A Brand?" Feb26 2020 LAM University
This branding workshop was held in February of 2020 atSuite Possibilities in Kona, Hawai'i. The workshop is called "Who Gives A Brand?" and is meant to be an intro to branding. The subject matter is designed to kick start entrepreneurs to DIY and put branding to use for themselves. Why should only big corporations enjoy all the benefits of branding? Small companies can use branding to strengthen our businesses too! Topics covered include a definition of branding and why you should give a $%*# about branding, how to discover your company's brand, and then finally how to put your brand strategy and customer insights to work. This is part of Hustle With Aloha, a project by Alicia Nagel Creative. www.alicianagel.com
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Brands are discovered, not created. Saying that a brand strategist creates a brand for a company is like saying that a psychologist creates a psyche for a person. It's just not possible. The brand exists already. The brand strategist uncovers the brand and their craft is to develop a strategy for expressing it.
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Rebranding is a myth. A brand is not something you create, or recreate. Every company already has a brand. Branding is just the practice of discovering what that brand is, and developing a strategy to express it. Rebranding only applies if a company changes completely from the ground up - the name, the product, the people, how they serve customers. But at that point it's a new company that has nothing to do with the original one, so that's still not rebranding - it's just branding for a new company.
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For a entrepreneurs, a well-designed and intelligently built website can be like hiring robot staff who work for free. Your website can help field customer questions via an FAQs section or chat feature, acting as a help desk or support team. A website with a product demo or virtual tour is like a salesperson that is always available whenever it's convenient for your customer. A scheduling feature on your site is like having a virtual receptionist, booking clients onto a calendar and gathering information for the appointment. An e-commerce store accepts sales, sends invoices, and can walk your customer through configuring their product before paying - acting as cashier and salesperson all in one. Even a simple website can help your business look professional, and gives prospective customers an idea of what it would be like to work with you. A killer website really is an absolute must for any entrepreneur or small business owner who wants to maximize the ROI of their marketing dollars.
