Alison Hoffman | Source | Senior Email Marketing Manager at SBG Funding
Alison Hoffman
Senior Email Marketing Manager at SBG Funding
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Alison is a Senior Email Marketing Manager at SBG Funding. She is an email marketing specialist that drives the company's lead generation and customer engagement efforts. Alison has expertise in cold emailing, email nurture campaigns, and lead generation strategies. She is responsible for creating and executing email campaigns that convert prospects into qualified leads and nurture existing contacts through sales funnel.
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SBG Funding
Senior Email Marketing Manager
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Survey Insights, Reputation, and Email Metrics: Marketing Essentials
Jay highlights the importance of understanding your audience through surveys, stating it's crucial for tailored marketing. He stresses honesty in managing online reputation. Alison focuses on tracking "conversion rates and customer satisfaction" in email marketing, using insights to personalize content. These strategies ensure marketing efforts are effective and adaptive, enhancing engagement and growth.
