Alistair Brown | Source | Global Head of Payments at EPAM Systems

I think everyone can agree that the car’s value proposition has to change beyond transportation to include additional services, but you have to be careful when managing this. Experience design is typically the first thing people think about when designing a new product, and while that’s part of the solution, it’s worth noting that getting the tech to make an idea happen is hugely complex as well. It’s the metaphorical picture of an elegant Swan moving across the water, but beneath is some pretty intensive paddling to make it work.