Allison Cerra | Source | Chief Marketing Officer at Alkami
Allison Cerra
Allison is the Chief Marketing Officer at Alkami. She leads all Alkami’s product and corporate brand marketing initiatives, establishing the company as a force in reshaping the modern banking landscape. Before joining Alkami, Allison led Hewlett Packard Enterprise’s global field marketing division, transforming it into a digital-first, data-centric organization. She has also served in a multitude of marketing leadership roles with companies including McAfee, Alcatel-Lucent, Frontier Communications, and Verizon, earning recognitions from the Dallas/Fort Worth American Marketing Association including CMO of the Year and Top Researcher of the Year along the way.
-
Alkami (https://www.alkami.com/)
Chief Marketing Officer
started Feb 2021
-
AI Revolutionizes Marketing: CMOs Face Data and Skill Challenges in 2025
Allison highlights AI's potential to deliver hyper-targeted content at the moment of need. She notes, "CMOs must collaborate with data and risk officers to manage data responsibly." Predictive and generative AI promise a future where marketing is dynamically personalized, but data management and skill enhancement are crucial for success. -
AI Revolutionizes Content Marketing: 2025 Trends and Strategies
Allison predicts AI will enable personalized, omnichannel marketing at scale by 2025. She emphasizes combining predictive and generative AI for dynamic content delivery. Allison advises CMOs to focus on data management and collaboration with data officers. Balancing AI with human creativity, she suggests AI should contribute 20% to content development, ensuring authenticity and mitigating risks.
-
First, look at the issues consumers face daily: soaring inflationary pressures, housing unaffordability, and broad financial stress. 80% of consumers say that uncertainty is weighing down their near future.
