Allison is the Co-founder and Vice President at Branch Basics. She has dedicated herself to helping others reap the benefits of clean living. Removing toxins from her home and diet helped Allison overcome chronic pain and severe PCOS, and then several years later, a bad mold exposure and symptoms of chronic Lyme disease. She has three young girls (something she was told would never happen naturally) and is passionate about helping others experience greater healing as she did.
Despite many DTC brands expanding into wholesale, Branch Basics has opted to stay true to its digital native roots.
You just can’t have those direct relationships when you go into retail. I’m not saying that we won’t do it one day. Our concentrate model does require a little more hand holding, a little more education, [which could get] lost there on the aisle.