I am a Creative Director specializing in building lifestyle brands in the fashion, beauty and CPG space.
I have built (or rebuilt) brand strategies and identities for Bumble and bumble, Vogue, kate spade new york, Casetify and Tea Collection and have led multiple in-house creative marketing teams. I was also Founding Creative Director for the cult favorite brand, Kate Spade Saturday.
Currently I run Letter A—a lifestyle branding agency based in Portland Oregon. We work with emerging brands who are looking for personality, purpose and point of view.
Kate Spade Saturday's inhouse design team was responsible for the complete design work
Letter A helps lifestyle brands find their personality, purpose and point of view.
Letter A delivers some type-tastic packaging for Spring & Mulberry chocolate.