Allison Orlando Wert | Source | Senior Director - Content Strategy at Appfire

Allison is the Senior Director of Content Strategy at Appfire. She leads a global team of content strategists, editors, and content creators for a portfolio of over 100 products in multiple software ecosystems. Allison drives the development and implementation of a holistic, full-funnel content strategy to support Appfire's strategic marketing goals, including organic traffic growth, demand generation campaigns, topical authority-building, and audience engagement.