Alon Chen | Source | CEO and Co-Founder at Tastewise
Alon Chen
Alon Chen is the CEO and Co-Founder of Tastewise, an AI-based consumer insights platform for food and beverage innovation. With a deep expertise in data-driven analysis of the F&B market, Alon frequently shares his perspectives on AI’s potential in Food & Beverage, industry trends, groundbreaking innovations, and the ever-evolving consumer behavior.
Prior to launching Tastewise, he served as Chief Marketing Officer for Israel and Greece at Google, where he also led the company's relationship with the World Economic Forum.
Today, led by Alon, Tastewise is helping some of the top food and beverage companies like Nestlé, PepsiCo, Kraft Heinz, Campbell’s and Just Egg gain deep consumer insight, successfully launch new products, and develop powerful marketing strategies.
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Tastewise (http://tastewise.io/)
CEO and Co-Founder
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Food & Wine - Here's How Hot Honey Ended Up on Everything
Yes, you've seen hot honey pizza, burgers, chicken, and even cocktails. The flavor is everywhere. Here's what hot honey is and how the condiment gained so much popularity in the food industry.
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Fast Company - How crunch took over our taste buds
Move over ‘swicy.’ The next big food trend involves noisy flavors and gritty textures.
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Forbes - Meghan Markle’s Brand Is Already Sold Out—And It’s Not Just About Jam
Meghan Markle’s new brand, As Ever, sold out in hours. But this isn’t just about jam—it’s about emotion, ritual, and why small treats matter right now.
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Meat Consumption Surges: 133% Growth in Carnivore Diet Interest
Alon reveals a 133% increase in interest in the carnivore diet. "Organ meats are now luxury items," he notes, with meat-forward snacks and protein-packed treats gaining traction. Nose-to-tail eating and premium meat snacks are also on the rise, highlighting a shift in consumer preferences towards meat for snacking, indulgence, and wellness. -
Gen Z Redefines Wine: A Social and Aesthetic Experience
Alon reveals, “Gen Z views wine as part of a lifestyle focused on fun and socialization.” They prioritize aesthetics, with a 20% rise in interest in wine settings. Despite indulgence, Gen Z leads the sober-curious movement, showing an 80% increase in alcohol-free alternatives. Ethical choices like vegan wines are popular, though sustainability is less prioritized. -
Tahini Coffee: The New Wave in Beverage Trends
Alon notes, "Tahini coffee reflects a shift towards Middle Eastern flavors and functional indulgence." With a 126% rise in social media mentions and a 42% increase on cafe menus, tahini coffee appeals to health-conscious, plant-based consumers. Its creamy, nutty flavor offers a unique twist, attracting millennials and Gen Z, especially on TikTok and Instagram.