Aman Sareen | Source | CEO at Aarki
Aman Sareen
Aman is a seasoned tech executive and entrepreneur with extensive experience in ad-tech and mar-tech industries. As the current CEO of Aarki, he previously co-founded ZypMedia, which he successfully scaled and sold to Sinclair Broadcast Group. With a background in electrical engineering from Purdue University, Sareen has demonstrated expertise in product management, business development, and global operations. He has raised significant venture capital, built high-performing teams, and is known for his strategic leadership in programmatic advertising and mobile marketing technologies.
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Aarki
CEO
started Jan 2023
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Aarki Redefines the App Hive Economy with Supervised AI and Deep Neural Networks for Mobile App Retention
Aarki, a global AI company driving revenue growth for mobile app developers, unveils The Retention Radar 2025 Report, highlighting groundbreaking insights and strategies for app retention and engagement in the evolving "App Hive Economy."
Article
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Meta's AI Ad Initiative: Balancing Creativity and Automation
Aman discusses Meta's AI ad initiative, highlighting potential impacts on creativity and the risks of bias in automated pipelines. He emphasizes the balance between leveraging AI for scale and maintaining human creativity, noting, "Meta’s approach could mean significant changes for the future of human creativity in ad campaigns." -
Synthetic Data Risks: AI Inbreeding and Model Collapse Concerns
Aman warns of "AI inbreeding," where models reinforce biases from synthetic datasets, risking model collapse. To prevent this, he suggests integrating real-world data, continuous feedback, and regular audits. Aman emphasizes the importance of human oversight and strategic alignment to ensure AI solutions are both effective and resource-efficient.
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Success in the mobile app ecosystem depends on more than just acquisition. It's about fostering loyalty and driving meaningful, long-term engagement within the App Hive. In 2025, our mission is to help marketers navigate this intricate network by understanding users' natural app-hopping behaviors and leveraging data-driven insights for cohesive and effective retention strategies that maximize ROI.
By leveraging deep neural networks, Aarki delivers fast and precise ROAS insights—often as early as Day 7—allowing marketers to adapt campaigns in real-time. Aarki is taking the lead in the industry with its Supervised AI and Synthesized Cohort analysis, helping marketers decode user journeys, identify high-LTV segments, and optimize engagement. This turns fleeting interactions into lasting retention and maximizes ROI for sustainable growth.
