Amanda Cioletti | Source | Vice President, Content and Strategy at Informa Markets
Amanda Cioletti
With more than 15 years worth of publishing experience, I bring my expertise to Informa Markets’ Global Licensing Group, serving as Vice President of Content and Strategy. In this role, I produce and manage the content and revenue structure for media brand License Global, in addition to serving as a key decision maker for our industry-leading brand licensing events, which include Licensing Expo and Brand Licensing Europe.
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Informa Markets (https://www.informamarkets.com)
Vice President, Content and Strategy
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Spring Peanuts Shells
A roundup of Peanuts items from its 75th anniversary year. For 75 years, Charlie Brown, Snoopy, Woodstock, Lucy, Pigpen and the rest of the gang have been a part of nearly everyone’s life in all corners of the world. Consumer products have played a pivotal role in the evolution and awareness of the Peanuts brand […]
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Paw Patrol was created in 2010 by Spin Master, a Canadian toy company. At the time, Spin Master was known for selling gadgets like juggling sticks and radio-controlled airplanes; it had almost no track record in television. And while it's not unprecedented for TV shows to be based on toys--in the 1980s, both G.I. Joe and My Little Pony followed this path--Spin Master's innovation was to create a TV show and a toy brand in tandem from the start, with both the toymaking and entertainment sides influencing one another. "Typically, entertainment leads the way," says Amanda Cioletti, vice president of content and strategy at License Global, a trade publication. "But they came together from the very beginning and created a television series that was simultaneously rooted in product."
