Amanda Latifi | Source | CEO at Hafta Have

Named one of “5 Women at the Cusp of Fashion + Technology Innovation”, Amanda Latifi is the co-founder and CEO of Hafta Have, a platform that empowers brick & mortar stores to perform more like online. A 2020 New York Fashion Tech Lab company and featured at this year’s NRF Innovation Mansion, Hafta Have has pioneered the contactless capture of shopper data to drive cross-channel conversion, all via SMS.
Amanda brings 15 years of experience in retail strategy and brand marketing for Fortune 500 brands: Sears, McDonald’s, SC Johnson Brands, MarsWrigley (Skittles, Combos, Milky Way). A brand strategist assigned to McDonald’s during the recession, Amanda was an integral member of the company’s ‘value team’ studying price-sensitivity thresholds across the U.S.
Published with two Cannes Lions, Amanda shifted to tech in 2013 leading Marketing and Business Development for Fahlo (backed by Scooter Braun, Mark Cuban, Google Ventures, KPCB, Deep Fork) - helping to raise $20M at a $100M valuation (led by Yuri Milner). Amanda was tapped to consult with Whipclip (a $600M valuation) - founded by Richard Rosenblatt and Ori Birnbaum, on branding and user acquisition / activation.
Amanda has a MA in Advertising from The University of Texas and a minor in Market- ing from The McCombs Business School.