Amanda is a results driven Marketing Executive with a passion for building high-performing teams, delivering more than 20 years of successful growth and return on investment for a range of consumer companies. She has in depth experience focused on B2C/B2B Marketing, Digital Strategy & Leadership, Brand / Performance Marketing, Omnichannel implementation, CX and Analytics.
Incredible women from the fintech industry share the importance of mentorship when fostering talent for 'women in fintech' month
Mentorship is key. Some of the most influential people in my career have taken a personal interest in my development and were advocates for me when there were not a lot of women at the table. I now am committed to paying that effort forward; I take particular care to empower women at every level within the organization to advocate for themselves and their achievements.
An important trait as a mentor and a leader is to be vulnerable. I’m happy to transparently share my experiences with both challenges and successes so others can learn from them This is a challenging attribute to incorporate into work life, but I think others can leapfrog forward if they can learn from – rather than replicate – my mistakes. And it can set the tone for a trusting relationship.