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Amanda Farnow Reierson

CMO at Avant
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Amanda is a results driven Marketing Executive with a passion for building high-performing teams, delivering more than 20 years of successful growth and return on investment for a range of consumer companies. She has in depth experience focused on B2C/B2B Marketing, Digital Strategy & Leadership, Brand / Performance Marketing, Omnichannel implementation, CX and Analytics.

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  • Mentorship is key. Some of the most influential people in my career have taken a personal interest in my development and were advocates for me when there were not a lot of women at the table. I now am committed to paying that effort forward; I take particular care to empower women at every level within the organization to advocate for themselves and their achievements.

    An important trait as a mentor and a leader is to be vulnerable. I’m happy to transparently share my experiences with both challenges and successes so others can learn from them This is a challenging attribute to incorporate into work life, but I think others can leapfrog forward if they can learn from – rather than replicate – my mistakes. And it can set the tone for a trusting relationship.

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